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Based in Huntington Beach California, Quiksilver is one of the worlds largest manufacturers of surfing and boardsport related equipment. Over the years the brand has become iconic and easily identifiable due to its famous mountain wave logo.
Quiksilver originated in Torquay, Victoria, Australia where it was founded in the 1970’s by Alan Green who was inspired by Hokusai’s woodcut “The Great Wave of Kanagawa” for the Quiksilver logo.
In 1990, Quiksilver launched its sister brand for young women, Roxy. The brand was aimed at the female market for those who enjoy lifestyle sports particularly coastal and mountain based.The brand name was chosen for its links in popular culture and music as well as coincidentally being the names of both of the daughters of the company founders and CEO.
Over the years Quiksilver has developed its clothing and fashion range which is popular not just with surfers but with those who identify with the outdoor and active lifestyle. This has established Quiksilver as a fashion brand that has a wide appeal not just to surfers but those outside the surfing and boardsports culture. The brand has also sought out sponsorship deals with some of the worlds leading surfers over the years most notable would be the association of Kelly Slater with the brand which catapulted Quiksilver and its famous logo into the public eye.
Quiksilver originated in Torquay, Victoria, Australia where it was founded in the 1970’s by Alan Green who was inspired by Hokusai’s woodcut “The Great Wave of Kanagawa” for the Quiksilver logo.
In 1990, Quiksilver launched its sister brand for young women, Roxy. The brand was aimed at the female market for those who enjoy lifestyle sports particularly coastal and mountain based.The brand name was chosen for its links in popular culture and music as well as coincidentally being the names of both of the daughters of the company founders and CEO.
Over the years Quiksilver has developed its clothing and fashion range which is popular not just with surfers but with those who identify with the outdoor and active lifestyle. This has established Quiksilver as a fashion brand that has a wide appeal not just to surfers but those outside the surfing and boardsports culture. The brand has also sought out sponsorship deals with some of the worlds leading surfers over the years most notable would be the association of Kelly Slater with the brand which catapulted Quiksilver and its famous logo into the public eye.
