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EMU Australia has been quietly establishing itself as the de facto manufacturer of premium quality sheepskin ugg boots and merino wool products. EMU is renowned for their ugg boots, however there collection also covers womens, mens and kids shoes, clothes and accessories.
The EMU Australia head office is based in Geelong, Victoria, Australia and is at the heart of the finest quality sheepskin and merino wool growing district in the world and the birthplace of The Australian ugg boot.
The company was started in 1994 and specialised in the production of the famous ugg style of boot that originated in Australia, the company and more significantly the EMU brand grew and gained recognition for the quality and value of their ugg boot and sheepskin products and accessories. In 2007 EMU was voted as the second fastest emerging footwear brand by retailers in the UK and was beginning to become recognised as the premium manufacture of The Australian ugg style boot, however one thing that set EMU apart was the fact that it could boast to be Australian owned and Australian made, something that its competitors could not claim to be, in spite of their claim through clever marketing of being associated with Australia.
Since then the EMU brand has gone from strength to strength with the brand gaining critical recognition as well as been associated with a number of well known celebrities from the world of music and film such as Katie Holmes, Kate Hudson, Hilary Duff and Denise Richards to name a few.
EMU products are beautifully made and high in quality, obviously the prime material in the manufacture of EMU products is merino wool, Australia is the worlds largest producer of greasy wool, producing 426 million kg a year. EMU Australia is based and operates in the finest quality wool growing district in the world. Wool itself is natural, biodegradable it is also inherently flame resistant and able to absorb up to one third of its own weight in water, because of this even at below freezing temperatures soft wool fibers remain warm and comfortable whether used in clothing or footwear. In warm weather the supple fiber acts as a thermostat wicking away moisture keeping the wearer cool and comfortable. Australian sheep and wool products therefore are completely durable and versatile in all weather and temperature conditions.
Currently EMU has a number of quality products on the market that can be found here on The Zero Gravity Store site. A number of EMU boots such as the EMU Womens Paddington Hi in Chocolate as well as the EMU stinger series of Hi and Low boots are well known as best sellers for the brand. For Men The EMU Winston Sand shoe is proving a stylish option for male fans of EMU. The brand has recently started to make Emu Angahook Earmuffs as well as EMU Otway Mittens that take advantage of the best features of the EMU brand, quality sheepskin, Australian style.
The EMU Australia head office is based in Geelong, Victoria, Australia and is at the heart of the finest quality sheepskin and merino wool growing district in the world and the birthplace of The Australian ugg boot.
The company was started in 1994 and specialised in the production of the famous ugg style of boot that originated in Australia, the company and more significantly the EMU brand grew and gained recognition for the quality and value of their ugg boot and sheepskin products and accessories. In 2007 EMU was voted as the second fastest emerging footwear brand by retailers in the UK and was beginning to become recognised as the premium manufacture of The Australian ugg style boot, however one thing that set EMU apart was the fact that it could boast to be Australian owned and Australian made, something that its competitors could not claim to be, in spite of their claim through clever marketing of being associated with Australia.
Since then the EMU brand has gone from strength to strength with the brand gaining critical recognition as well as been associated with a number of well known celebrities from the world of music and film such as Katie Holmes, Kate Hudson, Hilary Duff and Denise Richards to name a few.
EMU products are beautifully made and high in quality, obviously the prime material in the manufacture of EMU products is merino wool, Australia is the worlds largest producer of greasy wool, producing 426 million kg a year. EMU Australia is based and operates in the finest quality wool growing district in the world. Wool itself is natural, biodegradable it is also inherently flame resistant and able to absorb up to one third of its own weight in water, because of this even at below freezing temperatures soft wool fibers remain warm and comfortable whether used in clothing or footwear. In warm weather the supple fiber acts as a thermostat wicking away moisture keeping the wearer cool and comfortable. Australian sheep and wool products therefore are completely durable and versatile in all weather and temperature conditions.
Currently EMU has a number of quality products on the market that can be found here on The Zero Gravity Store site. A number of EMU boots such as the EMU Womens Paddington Hi in Chocolate as well as the EMU stinger series of Hi and Low boots are well known as best sellers for the brand. For Men The EMU Winston Sand shoe is proving a stylish option for male fans of EMU. The brand has recently started to make Emu Angahook Earmuffs as well as EMU Otway Mittens that take advantage of the best features of the EMU brand, quality sheepskin, Australian style.









